Blogging Best Practices? It's Easy If You Do It Right

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One tag should relate to many different key words and themes that you've posted about and no more than three tags should be assigned by you to one post.  Be certain are not repetitive of one another and varied as this can actually damage your SEO efforts. Link Internally and Externally If appropriate, including links and external links throughout your post is a great exercise. Together with helping readers find what theyre looking for and reviving a number of your articles , internal linking allows you to underline the validity of your own website.  It is possible to connect to your webpages or into some other blog posts.   Shorten Your Blog URL Website URLs are one of the things that search engines crawl because its another touch point for those motors to tell what your webpage is all about.  For this reason, its readable and also to prevent a mess of figures and numbers that offer no context to the reader or to search engines.

 

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Below is it shows how to structure them and where to put keywords.  Keep in mind your URL doesn't have to be a direct pick up of the page title.  Because they're easier for readers and search engines to comprehend Utilizing URLs is a practice. You'll be on the right track to producing articles for your readers and building a site strategy.

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From what Ive discovered, technical SEO only gets you so far.  To achieve the top and remain there, an article needs to be useful to the reader.  The reason for this is since it contrasts with Googles number one prioritythey want to rank the best content . Here are just six of those blogging best practices Ive used to help my articles ranking, to aid you.  By the end of this article, youll have a playbook to do the same.    The Perfect Word Length If you Google Perfect word length for a blog article youll come across this commonly used graph from a Serp IQ study: Many people utilize this graph to warrant writing really very long posts. From my experience, a guide that is 200-word that is super-useful will outrank a mediocrely useful manual of 2,000 words daily.  But my guideline would be to target 1,500 words.  And while I just said there is no ideal span, I follow this principle because it forces me to think about all angles of this topic Im writing about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read items on the World Wide Web anymore. They scan.  In fact, research finds that youre lucky if people read more than 20% of what youve written. So, if you would like to keep people engaged along with this particular article, youve got to break down your writing . They look like function.  They frighten off people.  They leave your website if you frighten off people.  And should they leave your site, thats an indicator to Google that your article isnt quite helpful.  And when its not useful, you start to fall in rankings.  

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The very first headline gets the response to the issue within it.  How can you fry an egg Use cooking spray.  Theres no hook. Theres no reason to read the report.  Curiosity is created by the next headline.  You dont know what is going to create an egg easier to unsubscribe if you don't continue reading. And if they stay on your page more, theres a sign to Google that youve got good content.  So, after youve written your article, go back and look for opportunities to create hooks.  If you require assistance with your hooks and headlines, 1 resource I turn to time and time again is that this free guide on how best to compose Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever thought about why we enjoy lists so much It turns our brains have been wired for lists. Participants in the study were far more likely to achieve goals when they generated lists compared to people who didn't.

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A Featured Snippet is an answer to a search result that Google picks from an articleand most often its in the kind of a list.  In the example above, Google reveals a number of measures about how to plan an occasion right within its results.  The reason Featured Snippets are so precious is that if your post is your one Google chooses to feature, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots articles, as theyve increased our ranks and our traffic.  If you would like to get a Featured Snippet, theres some speculation about how Google picks them, but generally when I write a blog article, I try to include lists or measures as frequently as possible.   The Types of Pictures That Work Best Take a look at these two pictures.   Its not that the picture of stones isnt attractive, its that were really hardwired to like pictures of people better.

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Because I started using images of people in my blog posts, Ive discovered they get shared a whole lot more, which is another factor Google believes in its rankings.  Its a little change which makes a significant difference.    Why Your Articles Should be Evergreen Perhaps you have clicked on an article from a Google search result simply to find the content obsolete When I encounter obsolete content, I click on the back button and try another result. Thats why if I need something to rank highly, I attempt to make whats called evergreen contentcontent that remains relevant over a long period of time.  This implies I avoid writing about matters that have time-based info or fads.  Some of Wild Apricots evergreen content has been at the top of Googles search results for years. Ive put everything Ive learned to a very simple playbook that covers how to compose and optimize articles for Googles search results that anyone can use, no matter the size of your company. If youd like my full playbook on nonprofit SEO, you can watch my free webinar The Way to Boost Your Organization by Obtaining Lots and a lot of Traffic to your site.